After a year Jaws Jumbo Burgers is still
trying to reel Jay in to try it's hottest selling burger...The Thank You Jay Leno Burger.
The Jaws Jumbo Burgers
Crew has been courting Jay Leno since March of last year to come and try the Thank You Leno Burger, a burger named in
his honor to thank him for the free shows he did for the unemployed at the Palace in Auburn Hills. We took out a $1, 500 dollar
¼ page ad in the Los Angeles Daily newspaper inviting to pay for Jay and his wife Mavis to come back to Michigan
to try the Thank You Jay Leno Burger. The burger has two third-pound ground sirloin patties, mushrooms, four strips of bacon,
and double Swiss- American cheese. Lastly, we also offered Mr. Leno his very own franchise with us included, to have in Burbank
so his audience members could try the burgers. We have done everything to gain Mr. Leno's attention. We even started
a blog of our gimmick. Visit:thejaylenoinvite.blogspot.com. There is also a Thank You Jay Leno Facebook page. And now we are
enlisting the help of our customers with an email campaign. Jay still has not responded to us and we aren't going to stop
trying until we hear from him or his staff. Please email nbc.com and go to the bottom of the page to contact us and
tell Jay to come to Jaws to try The Thank You Jay Leno Burger.
Thank You,
The
Jaws Crew
This ad ran in the Los Angeles Daily Newspaper
Sunday June 7th, 2009
Jumbo
Burger Pays Tribute to Jay Leno's Free Shows
l Detroit
News l Business Insider l Thursday April 2, 2009 l
More
than a warm reception awaits Jay Leno when he arrives here next week for two free shows at the Palace of Auburn Hills.
A big fat hamburger named in his honor is on the menu at Jaws Jumbo Burgers and Subs at 29216 Orchard Lake Road in
Farmington Hills. "The Thank You Jay Leno Burger" is a
double - decker with
two 1/3 pound sirloin patties, mushrooms, double bacon and double American-Swiss cheese. The burger will be on sale
for $7.89 Tuesday and Wednesday, the dates of Leno's shows. Otherwise, the price is $10.75. For Leno and his crew, lunch or
dinner is on the house.
The Thank You Jay Leno Burger
A Leno Burger
Farmington Hills Observer
Local Link
Sunday March 22, 2009
Jaws Jumbo Burgers and Subs will offer a specialty "Thank You, Jay Leno, Burger" April 6-10. The made-to-order
double-decker burger features two 1/3-pound ground sirloin patties, mushrooms, double bacon and double American-Swiss cheese.
Regularly $10.75, the price will be reduced to $7.89 on April 7 and 8, the days Leno will host free shows at the Palace of
Auburn Hills.
Leno and his crew are invited to Jaws Jumbo Burgers for a free lunch or dinner, any day, at any hour.
Jaws
Jumbo Burgers and Subs is located at 29216 Orchard Lake Road, between 12 Mile and 13 Mile roads, in Farmington Hills. Hours
are 11 a.m. to 10 p.m. Monday-Saturday, closed Sunday. Call (248) 855-2228 or visit http://www.jawsjumboburgers.net/.
The Counter Project
4/6/09 Dearborn businesses should make the most of Leno's trip
to southeast Michigan
By: Sean Duffy
Jay Leno is going to be performing two free shows for Detroit's unemployeed masses Tuesday and Wednesday
this week at the Palace of Auburn Hills. With so much publicity around his trip to the area, I'm surprised more local businesses
haven't tried to capitalize from it.
Well, that's not to say no local businesses are making the most of
Leno's two days here: Jumbo Jaws Burger in Farmington Hills has created a massive artery-clogging bacon cheeseburger and named
it after Leno. There's a story in the Detroit News about it.
But why aren't any Dearborn
businesses doing anything to draw Jay's attention? He's a big fan of cars, and Dearborn is the original Motor City.
One of the car dealerships could offer to let Jay tool around town in one of their vehicles while he's here. Fairlane
or Village Ford could give him a Mustang or F150. Les Stanford could let him use a Vette.
And Jay's a huge
fan of blue-collar grit. How about The Henry Ford offering to take him on a tour of the Rouge Plant, where the F150s
are actually made?
And here's a no-brainer of an idea: the people at Parisian Bistro need to invite Jay to lunch,
as a special "thank you" for mentioning them on the Tonight Show a couple weeks ago (See video clip here: http://www.youtube.com/watch?v=kmSGeRqe-QQ).
Also, not to be outdone by Jumbo
Jaws Burger, since Jay claims to eat nothing but meat (no veggies since 1969!), Dearborn's own top-tier burger joint—Miller's
bar— should play host to the visiting Tonight Show host too. Let Jay decide who has the best burger in metro Detroit.
Or how about inviting him for a meet-and-greet with employees at Ford World Headquarters? Jay loves the American automakers;
how could he say no to a Glass House invitation?
Or how about a local salon or barber offering to give Jay
a free haircut this week, and any other time he returns to the Dearborn area?
Hell, even if Jay doesn't take the
business up on the offer, as long as they issue a public invitiation through the media, they've gotten some free publicity.
It's not too often that A-list celebs go out of their way to honor the Detroit area like this; so why aren't more
local businesses recognizing this fact, and making him feel especially welcome and appreciated during the 48 hours he'll
be here? Plus, for any local business, getting themselves associated with Jay Leno in any way while he's in town would
be awesome publicity. So why is no one making any kind of effort to do this— other than Jumbo Jaws Burger, that is?
Come on, let's get it together already.
January 24,2010 Neal Rubin Detroit
News Burger joint has deal for Leno if stupid NBC plan failsStay tuned for "Why NBC is Stupid." But first, these words from Jaws
Jumbo Burgers of Farmington Hills:
Hi, Jay! Jay Leno
was still the host of "The Tonight Show" when manager Paul Porter and the gang at Jaws invited
him in for a bite. They were so taken by his generosity when he performed for out-of-work Michiganians last spring -- and
so appalled at the gracelessness of the Detroit City Council members who complained that he was doing it in Auburn Hills --
that they named a mammoth double-decker burger after him and asked him to swing by with the crew anytime,
on the house.
He didn't show up. So they filmed a lowest-possible-budget video inviting him for a visit, all expenses paid, and posted
it at www.jawsjumboburgers.net. They took out an ad in the Los Angeles Daily
News, at a cost of close to $1,000, with the same offer. And
most recently -- as the ratings for "The Jay Leno Show" slid down the grease trap -- they offered him a fresh opportunity:
His very own Jaws Jumbo Burgers franchise in Burbank, Calif.
That's Porter
on the far right in the video, making the pitch and then sweetening the offer with two oversized cookies. He still hasn't
heard from Leno, but if he does, he'll make sure to say the franchise doesn't really have to be in Burbank. They'll set it
up wherever Leno likes, with the same cash-only, cooked-fresh, friendly-faced approach they use at the Jaws
flagship (and so far only ship) on Orchard Lake Road south of 13 Mile.
What Porter won't say is that as
highly as he thinks of Leno, he didn't like "The Jay Leno Show" any better than the 300 million other Americans
who didn't watch it. And he does like Conan O'Brien, which means he'll probably wind up having to switch between the two at
11:35 p.m. Which is another reason NBC is stupid.
Let's make a deal
After weeks of frequently entertaining
sparring, NBC and O'Brien cut a deal Thursday. He'll get $33 million to flee "The Tonight Show," where he's been
averaging 2.5 million viewers per night compared to 4.2 million for David Letterman and 5.3 million for Leno before NBC chased
him off the set last year.
That was stupid. It followed by five years a stupid decision in which O'Brien
was promised Leno's job -- even though Leno was doing it quite successfully -- because the network was worried O'Brien would
leave when his contract for "Late Night" ran out. The question is, where would he have gone?
Letterman's
"Late Show" is on CBS. ABC has already said it doesn't want to dump "Nightline" and "Jimmy Kimmel
Live," and while O'Brien might in fact wind up on Fox, the Fox affiliates will not be happy to give up the highly profitable
syndicated sitcoms most of them air opposite "Tonight." Plan C would be Comedy Central or some other cable network
guaranteed not to have the viewership or budget of the Big 4.
It's possible, then, that O'Brien would have
stayed put. And if he had, NBC would not have stupidly replaced him at 12:35 p.m. with the likeable Jimmy Fallon, who has
improved to the point where he's only bad.
More of the same
Meantime, NBC's solution for what
to do with Leno was to pinch pennies in the one prime-time slot where a failed experiment could do the most damage.
The principal attraction to "The Jay Leno Show" from a programming standpoint was that it cost a lot less
to produce than the one-hour dramas and news magazines normally seen at 10 p.m. What NBC seemed to forget -- stupidly -- is
that the public's tolerance for repetitive prime-time programming, on the order of "Who Wants to Be a Millionaire"
or "Deal or No Deal," waxes and wanes in a hurry.
When Leno's ratings cratered, the collateral
damage included the local 11 p.m. news programs that depend on a strong lead-in. When the newscasts stumbled, they tripped
up "The Tonight Show," meaning O'Brien was sandbagged by the host he replaced who is now replacing him.
NBC's first
stupid plan when it decided to cancel Leno was to put him on for 30 minutes at 11:35 p.m., pushing "Tonight" back
to tomorrow. There's no reason to think an abridged version of Leno would fly any higher than a full hour of him at 10 p.m.,
but it didn't matter.
While NBC had stupidly assured Leno that O'Brien wouldn't mind being bumped back past midnight,
O'Brien did in fact object, with humor if not grace. "In the press this week, NBC has been calling me every name in the
book," he said at one point. "In fact, they think I'm such an idiot they now want me to run the network."
A free agent now
O'Brien is considerably richer and free to look for new opportunities. Leno, meanwhile, has been
stupidly set up for failure in a setting where he'd worked hard to create almost nonstop success.
When he
returns to "Tonight" on March 1, after the Winter Olympics, he'll be competing against his own legacy and a strengthened
Letterman. By September, he could also be up against O'Brien.
He'll start
with no momentum and at least a faintly tarnished image, and anything less robust than his previous ratings will look like
a collapse.
Farmington Hills burger joint to Jay Leno: 'If NBC doesn't work out, open up a Jaws Jumbo Burger in Burbank'By Jessica Nunez | MLive.com January 29, 2010, 3:22PM
Jaws Jumbo Burgers/AP photo So what do you say Jay?
Jaws Jumbo Burgers
of Farmington Hills wants Jay Leno to open up a restaurant in Burbank.
That's Jaws' 'Thank
You Jay Leno Burger' on the left.
Paul Porter, manager of Jaws Jumbo Burgers in Farmington Hills, has a a business proposal for Jay Leno: open up a Jaws in Burbank. "Hey Jay," Porter
says in a YouTube video meant to catch the late night host's attention. "You should open up a Jaws Jumbo Burgers in Burbank, California so all
the fans and guests of your show can enjoy a Jay Leno Burger." And that's not all: "For every store
you open, we'll throw in a fancy Jay Leno Burger T-shirt," he says. Who could turn down a deal like that? As
hinted at in its name, Jaws is famous for its huge burgers and decor from the "Jaws" movies. Porter and the
rest of the Jaws gang started trying to nab Jay Leno's attention back in April, when Leno came to Auburn Hills to give a free
concert for Metro Detroiters hard-hit by the recession. They created a burger they called the "Thank You Jay Leno Burger" in response and invited Leno to come try one -- all expenses paid. According to The Detroit News' Neal Rubin, Jaws even spent $1,000 to take out an ad in the Los Angeles Daily News, calling to Leno to come to their restaurant. No response. But the offer's still on the table, as is this new one. Watch Jaws' pitch below. That's Porter doing
the talking.
Jay Leno offered burger joint if 'Tonight Show' fails
Should "The Tonight Show" not work out for Jay Leno, one Michigan restaurant has a backup plan for him. Jaws Jumbo Burgers in Farmington Hills has offered Leno a franchise if his next run at NBC late night television ends up not being a success
s. Just to show that the company is serious it sent an offer to Leno's agent and NBC Universal and posted an ad in the Los
Angeles Daily News offering him a Jaws franchise in Burbank, California or anywhere else. Read more:http://www.luxist.com/2010/01/28/burger-joint-makes-jay-leno-a-tasty-offer/
Nations Restaurant News February 22, 2010 Forefront Page 4 by Ron Ruggless
Independents
Offering
Leno some options
FARMINGTON HILLS,MICH.- If Jay Leno's day job doesn't work out,
the talk-show host has a standing offer to go into the restaurant business. Jaws Jumbo Burgers in the Detroit suburb of Farmington
Hills has offered Leno, who is moving back to NBC late night from his primetime spot, the opportunity to franchise his very
own location of the restaurant in Burbank, Calif. The restaurant also posted the offer in an ad in the Los Angeles Daily News.
Paul Porter, manager at Jaws Jumbo, said the restaurant has heard back from "The Tonight Show"
host after making the offer. "He gave two free shows here in Detroit last year," Porter said, "and we thought
it would be a nice way to say "thank you" The restaurant does have on its menu the "Thank You Jay Leno Burger,"
which includes two third-pound ground sirloin patties, mushrooms, four strips of bacon, and double Swiss- American cheese
for $10.25. For lighter appetites, Jaws offers the Kevin Eubanks," named for Leno's musical director, with one patty.
"Kevin really isn't any less of a man, " Porter said, but he does appear smaller than Jay."
Farmington Hills eatery offers Leno huge thank you meal
Manager Paul Porter
l April 6, 2009 l Neal Rubin l The Detroit News l
No one at Jaws Jumbo Burger has calculated the calories in the Thank You Jay Leno burger. Heck, nobody has even finished
one. But manager Paul Porter is certain of this: "If you're counting calories, you don't want it." Considering
the number of jokes Leno bounces off the eating habits of Americans, that elevates the burger's irony factor as much as it'll
elevate cholesterol levels. Then again, he says he hasn't eaten a vegetable since 1969, so maybe he'll swing by. I had the
folks at Jaws make me a $7.89 Leno burger -- to admire, not consume -- and it's a vision: A 5 1/2 -inch-tall double-decker,
about the circumference of a salad plate, with mushrooms, double bacon and double Swiss-American cheese. The restaurant, at
2916 Orchard Lake Road in Farmington Hills, has offered to stuff Leno and his crew for free, at absolutely any hour, while
he's in town for Tuesday's and Wednesday's free performances at The Palace of Auburn Hills.
Jaws Jumbo Burgers announced today that they have been courting Jay Leno since March of last year to come and try the Thank
You Leno Burger, a burger named in his honor to thank him for the free shows he did for the unemployed at The Palace in
Auburn Hills. Secondly, They took out a 1⁄4 page ad in the Los Angeles Daily newspaper inviting to pay for Jay and
his wife, Mavis, to come back to Michigan to try the Thank You Jay Leno Burger. The burger has two third-pound ground sirloin
patties, mushrooms, four strips of bacon, and double Swiss- American cheese. Lastly, they offered Mr.Leno his very own franchise
with themselves included, to have in Burbank so his audience members could try the burgers.
Manager Paul Porter
says the staff has done everything to gain Leno's attention. They even started a blog of their gimmick. Visit thejaylenoinvite.blogspot.com. There is also a Thank You Jay Leno Facebook page.
Next up Jaws Jumbo Burgers is going to enlist the help of
their customers with an e-mail campaign.
Farmington Hills - It's been a year since Jaws Jumbo Burgers named one of its creations after Jay Leno as
a thank you for the free performances he offered to unemployed Michigan residents at the Palace of Auburn Hills last year.
The restaurant invited Leno and his wife, Mavis, to return to Michigan to taste the Thank You Jay Leno Burger, which includes
two third-pound ground sirloin patties, mushrooms, four strips of bacon, and double Swiss- American cheese.
It also
offered Leno his own franchise, started a blog and a Thank You Jay Leno Facebook page, but none of the gimmicks have gotten
a bite from the comedian.
Manager Paul Porter won't quit trying. Jaws Jumbo Burgers is enlisting the help of customers
to mount an e-mail campaign to get Leno's attention. Visit www.jawsjumboburgers.net for details.
Burger joint has deal for Leno if stupid NBC plan failsStay tuned for "Why NBC is Stupid." But first, these words from Jaws
Jumbo Burgers of Farmington Hills: 
He didn't show up. So they filmed a lowest-possible-budget video inviting him for a visit, all expenses paid, and posted
it at 
Should "The Tonight Show" not work out for Jay Leno, one Michigan restaurant has a backup plan for him. J
Nations Restaurant News February 22, 2010 Forefront Page 4 by Ron Ruggless
